I've got quite a bag addiction, but have quite a few, so I haven't bought any for a while. I kept coming back to this bag and almost bought it a few times. One day, it went on a Flash Sale, so I bought it and have been extremely happy.
The main compartment is huge and carries a lot of gear. There are plenty of other smaller compartments in this bag, so being able to carry almost anything you want is no problem. Organization is achievable using these compartments, although there is only one admin type pocket.
Zippers are top notch and work easily, even when under a load. The stitching is even and neat. These detail show up in all of County Comm's nylon products. The shoulder straps are comfortable, even with 40+ pound loads.
My only two suggestions for this pack are a stiffer back and loop field or MOLLE webbing in the main compartment. But, those features aren't promised, so you are getting exactly what is described. Watching the video, I could see the lack of these two items, so I wasn't surprised.
It would be nice to see these in a different color in the future, maybe even a camo pattern.